business & marketing consulting
Your business is unique. So is our approach.
GGS is more than a creative agency—we have the knowledge and experience to help companies succeed through effective, strategic marketing plans and initiatives, as well as a thoughtful review of business practices. Our consulting often surpasses marketing and design and focuses on company growth.
Our Managing Partner, Allen Borza has consulted on design and marketing direction for startups as well as publicly traded companies—with industries ranging from tourism marketing to biomedical, technology, and health/beauty companies in addition to various other B2B and B2C companies. Allen’s consulting is pragmatic in nature, with a focus on identifying root causes of problems, along with potential solutions.
Allen explains “Often times, clients may ask for X, but what they really want is a solution to Y. By taking the time to understand our client’s pain points, business and processes, we can better identify both marketing and process solutions to achieve optimal results. It all starts with asking the right questions.”
When it comes to design consulting, no one does it better than our very own Partner and Creative Director, Clara Borza. Clara’s background in both fine and commercial arts, as well as her relentless attention to detail creates elevated, unified branding for our clients. In addition to beautiful and engaging designs, there is a great deal of thought that goes into our work regarding color theory, font usage and brand positioning to ensure that your brand resonates with your demographic. Ms. Borza oversees every design that comes out of our office, ensuring the highest level of standards.
Marketing is never a one-size fits all.
While there are best practices of various marketing components, there are also several other factors that we consider when planning a campaign (including media, demographics, seasonality, geography, reach, etc.). Through data-driven research and asking the right questions to our clients, and their customers, we identify opportunities for businesses to grow their bottom line while strengthening their brand.
We consult in the following areas:
- Marketing
- Branding/Rebranding & Branding Standards
- Media Planning
- Marketing Budget Planning
- Performance Analyses
- Web Technologies (including assisting with RFP creation)
- Online Marketing, SEO, SEM, PPC, Ad Spend
- Social Media
- Trade Shows
- Customer Loyalty Plans & Re-engagement
- Affiliate & Distributor Program
- Employee Engagement & Feedback
- Corporate Social Responsibility (CSR)
